Their user base is quite large – just shy of a million a month – but that’s still much smaller than Kickstarter. You can think of Indiegogo as a middle ground between the anyone-and-everyone approach of Kickstarter and the more focused strategy of RocketHub. If you have a more intimate project you want to work on with collaborators you know and trust, RocketHub may be a better bet. In fact, with lower engagement from strangers, RocketHub may be more appropriate for organizing a fund through people you already know – making it a platform more integrated with genuinely social media. You can think of it as a more specialized platform for users who are looking to manage their funding more tightly.
Though much smaller than Kickstarter’s user base, RocketHub gives its projects a lot more personal attention. If your idea doesn’t sound as good as it really is, you might not be able to effectively court the funding of the masses – and Kickstarter might not be for you. But those users who are looking to shepherd a more unconventional or less catchy idea towards fruition are less likely to find themselves garnering support. With so much to browse through, people tend to gravitate towards flashy, high-profile projects, usually in popular categories like the arts and high tech. That said, there’s a flip side to the giant crowd approach. This has some obvious advantages: you can get your idea out to the largest possible audience, making the likelihood of acquiring funding from strangers much higher. With a monthly user base of five and a half million, Kickstarter is by far the most popular crowdfunding platform. Once it’s out there it can take on a life of its own, so it’s a good idea to know what you’re getting into from the get-go. How does your business idea fit in? Keep in mind that there are pros and cons to each crowdfunding platform, so before you settle on the one that could launch your career, make sure it’s in line with the vision you have for your company. There are so many sites out there dedicated to funding everything from movies to smartphones. IndiegogoĬrowdfunding has enormous potential to help you get your idea off the ground, but you may be wondering where to start.
0 kommentar(er)
