Previously, RTFKT created a collection of virtual sneakers that were released for $3,000, $5,000 and $10,000 per pair. Then, in 2022, the studio is going to host a "Forging Event" to unveil its collection of physical items. They will go live as "3D clones," i.e., models with updated parameters that can be downloaded in various formats. Why am I so bullish on CLONE X you ask? /h1EUjySZiBįirst, the studio is going to implement "updated" digital avatars for various metaverses. Its artists are well known for the CloneX collection created in partnership with artist Takashi Murakami. Head has taken to Twitter to display the most exciting releases scheduled for 2022 by RTFKT studio. Updated digital clones, native marketplace: RTFKT in 2022 But now it still needs a long time of tempering.Seasoned photographer and digital artist Nathan Head shares a sneak peek of some releases RTFKT studio is working on to unveil in 2022. After this incident, it is sufficient to prove that RTFKT is not yet mature.Īs a brand-new business model, NFT trendy brands will surely occupy a whole world in the future. Users understand the brand better, but it also allows users to discover the shortcomings of the brand more quickly. The emergence of NFT allows brands and users to achieve zero distance through the community. The integration of NFT and street fashion However, users still believe that RTFKT has not dealt with the matter head-on, saying that they are still heartbroken. The remaining 1,000 CloneX will be given randomly as compensation to the buyers who participated in the Dutch auction the day before. Finally, RTFKT shut down the speech function of all Discord users for 16 hours. They think they made such an excuse only because they couldn’t sell it. Later, the official said it was due to a hacker attack, but this incident caused a lot of dissatisfaction among community users. Within 2 hours of the launch of RTFKT-CloneX, the sales volume was less than one-third.
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Ian Rogers, former chief digital officer of investor LVMH, believes that NFT brand RTFKT digital products plus physical products have greater value than individual physical products.īut as the first NFT trendy brand RTFKT also faces many challenges. They value their avatars, and they are not all gamers.” But there are already a group of consumers who are willing to spend money on it. “It may take a while for people to accept the concept of virtual fashion goods. Will NFT trendy brand overturn the existing trendy brand industry pattern?
And this number is expected to increase further in 2021. This pair of virtual shoes designed by RTFKT Studios was finally sold for $15,000.Īccording to data from the Fast Company website, consumers will spend more than $100 billion on virtual goods in 2020. There are many inspirations, such as video games, Tesla’s cars and so on.Ī once popular photo, Tesla founder Elon Musk attended the event wearing virtual sneakers inspired by Tesla’s electric pickup Cybertruck. These virtual fashion products are designed by RTFKT using electronic game engines and augmented reality technology. The main products of RTFKT are all kinds of virtual fashion products, such as sports shoes, clothing and even slabs. Someone once commented on RTFKT: “If you ever wanted a pair of AirJordan when you were young, then your child will dream of a pair of RTFKT” RTFKT launches various fashion products Such as the famous Silicon Valley venture capital fund Andreessen Horowitz, a16z, Riot Games (League of Legends developer) co-founder Marc Merrill, creative design aggregation platform Behance co-founder Scott Belsky, LVMH group’s former chief digital officer Ian Rogers and so on. It is the first project to bring sneaker culture into the NFT field and has won the favor of many well-known investors. The highly successful RTFKT was established in January 2020. On the morning of December 1, RTFKT-CloneX successfully completed the NFT issuance and brought 15,000 ETH to RTFKT, which is approximately $66 million. ~15% of Robots have Murakami DRIP traits ? /DvtAOjdGZG- RTFKT Studios December 9, 2021 Nike is taking a plunge deeper into the world of crypto collectibles, announcing that they’re acquiring the NFT studio RTFKT (pronounced artifact). Engineered by a mysterious scientist, they share a powerful hive mind.Variants include Purple, Dark and very rare Golden Robots ? Robots are roughly ~25% of the total Clone supply. It is also a collaboration model launched with Japanese fashion master Takashi Murakami.
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CloneX is RTFKT’s first series of avatar-like NFTs, full 3D rendering, full bone binding, and provides virtual space for each character.īefore CloneX was released, it was cast on Times Square in New York. Crypto trendy brand RTFKT-CloneX Mintvial has NFT transactions over 100 million U.S.
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